REAT is a food delivery app for busy users who want fast, affordable meals without hassle. Unlike Just Eat, Deliveroo, or Glovo, which require repeating the same steps, offer vague tracking, and use unhelpful food categories, REAT streamlines the process with one-click reordering, real-time updates, custom preferences, faster delivery options, and rewards for delays, all in a clear, user-friendly interface.
Who are the users?
According to Statista (2023), the number of food delivery app users worldwide grew from 676 million in 2017 to 2 billion in 2023. The largest user group is young adults aged 18 to 30 with low incomes (Zion, 2019).
Therefore, the most active users of food delivery services are aged 18–30 with low income.
What does the user say? Direct quotes from online forums and comments in Google Play
Looking at competitors
Key issues
Vague categories, such as ‘featured’, and long scrolls frustrate fast-paced users like Jim.
Tracking systems only provide inaccurate delivery estimates without real-time updates about delays,
Users must repeat the full order flow for the same meal, which frustrates impatient, efficiency-focused users.
Solutions
3 solutions to the issues.
Editable home screen
preferences tailored to
the user’s actual needs.
The app allows the user to choose preferences for a restaurant during the onboarding process based on their actual need (for instance, wallet-saving and fast delivery in Jim’s case). The app also label resturants based on the user’s need, for instance, for a restaurant with fast delivery, the app will show the estimate delivery time. These features allow the user to know which restaurant is the best for their need, saving time from scrolling and searching.
Notification for traffic
jam, or any other delays.
The app will notify users if their food delivery will be delayed due to traffic or weather conditions, and provide a service fee discount as compensation for the inconvenience. Users receive detailed status updates about their food preparation, such as "boiling," "in the oven," or "being packaged." Additionally, the app offers an express delivery option where users can pay extra for faster service. This allows impatient users like Jim to enjoy a more transparent and flexible delivery experience.
Reorder saved items
instantly.
The app allows users to create one-click reordering to instantly place the same order they previously saved (same food, restaurant, delivery time, etc.) or quickly reorder from the same restaurant with different items. This feature saves users like Jim time by eliminating the need to navigate through the entire ordering process again.
Wireframing the solutions
High fidelity
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